{"slug":"instagram","name":"Instagram (Meta)","category":"creator","workerTerm":"creators (professional/creator accounts)","classification":"Creators earn revenue shares from Meta under its creator terms (for example, the Instagram Gifts Creator Terms), which make them solely responsible for complying with tax rules on those payments; brand partnerships are contracts directly with the brand.","taxForms":"US creators submit a Form W-9, which Meta says it uses to issue a 1099 at year-end; Meta's creator pages don't name the form type. For sales through Meta's commerce tools, Meta issues Form 1099-K by January 31 at the reporting threshold and Form 1099-MISC for certain direct payments. Brands that pay a creator $2,000 or more for services in 2026 report it on Form 1099-NEC.","platformFees":"Gifts pay $0.01 per Star used on your content, minus deductions such as fraud, chargebacks, refunds, and card processing fees. For Subscriptions bought during an Instagram Live, creators get 100% of revenue minus taxes and fees; Apple and Google take 30% of in-app purchases and Instagram takes none.","payouts":"Payouts are released around the 21st of each month for the previous month's earnings (bonuses around the 7th and 21st), with a $5 minimum balance in the US.","deductions":["Cameras, phones, lighting, and photo/video gear","Editing and design subscriptions (photo editors, design tools)","Paid ads or boosted posts promoting your creator business","Talent manager or agency commissions","Props and styling items used only for content","Travel to shoots and brand events"],"watchOuts":["A Form 1099-K shows the gross amount of payments, before fees and refunds.","For sales of goods or services through Meta, residents of Vermont, Massachusetts, Virginia, and Maryland get a 1099-K at $600, and Illinois residents at $1,000 with at least 4 payments.","Payouts are suspended until Meta verifies your tax status, and you forfeit earnings if you don't add a payout account within 6 months.","Free products and brand-deal payments come outside Meta's forms, so track them separately."],"competitors":["tiktok","youtube","facebook","snapchat","pinterest"],"sources":["https://help.instagram.com/621360509478751","https://help.instagram.com/748353609674535","https://help.instagram.com/217939383051653","https://www.facebook.com/business/help/990558975781328","https://www.facebook.com/business/help/386355878599620","https://www.facebook.com/business/help/970063599855691","https://www.facebook.com/business/help/2185765711740347","https://www.irs.gov/instructions/i1099k","https://www.irs.gov/instructions/i1099mec","https://www.irs.gov/businesses/gig-economy-tax-center","https://www.irs.gov/publications/p334"],"asOf":"2026-10-07","url":"https://gigaverse.ai/platforms/instagram","affiliated":false}